RIKA Active Logo Redesign
RIKA Active is an activewear clothing brand designed to bring confidence and self love to its customers. Elements of both the flower and the typography of the logo allow space to move throughout, similar to how we should slow down in life and remember to leave space for what we value and what’s important.
The flower is made up of both Japanese sakura petals and hibiscus petals. This reflects owner, Tiana Hahnemann’s heritage, being hapa (a mix) of Japanese and Samoan.